Charles Watts: Inside Arsenal animated intro
I had the pleasure of working with Charles to create a snappy intro for his popular YouTube channel. Charles wanted something that would lift the professionalism of his brand, without taking too much time out from the video to ensure there wasn't any user drop-off. He also wanted to incorporate the Arsenal stadium into the creative.
This piece was a joy to work on, I loved using animation techniques such as depth and perspective to keep the eye intrigued through-out and ensure I met the need of an eye catching intro.
We got a phenomenal response to the intro from the Inside Arsenal fans:
'Nice intro! Short, sharp and to the point. And the music isn't jarring like your previous intro'
'Loved the intro, concise and relevant! Well done Charles, I rewound it just to see it twice!'
'Loved the fancy new intro!'
'Love the intro had to go back and watch it again'
'Love the intro Charles, very professional'
'Great intro, not too long or loud. Just perfect!'
The project also led to a second version of the intro for a collaborative channel that Charles was working on: